Unlock The Sales Success You Desire In The Next 6 Months

...Without Needing To Put On Some Fake Sales Persona Or Use Pushy Tactics To Meet Your Quotas

Join The SAYA Sales Club And Discover A Proven Sales Process You And Your Team Can Implement For A Newfound Sense Of Confidence, Ownership, And Courage Towards Your Sales Career And Personal Life.

“Fake It Til You Make It” Does NOT Work For Sales

There’s you, then there's “salesperson you”.

And often, those are two completely different people.

For a lot of people, the salesperson version of themselves can feel like an inauthentic, slightly pushy, kind of sleazy person who has to follow a bunch of “rules” in order to secure the sale.

But that is NOT what sales should be about.

Instead, sales should be about having a conversation with your prospect to see if you can help them and leading from a place of authenticity.

When that genuine care for your prospect shines through?

"According to the sellers surveyed in LinkedIn's 2022 State of Sales report, 70% of the group that exceeded quota by 50% or more say they “always” put the buyer first, far more than any other grouping. Of those who met quota, for instance, just 39% say they “always” put the buyer first. Putting buyers (and their needs) first is not an empty phrase. It’s a mindset that top performers use to win — and keep — business."

That’s why I’d like to invite you to a community dedicated to giving you the support, training, and accountability that you need to make more sales, more often, and with more confidence – without feeling like you’re selling your soul to the world of sales.

Inside, you’ll discover our approach to sales that’s focused on 3 things:

🚀 Detaching your personal worth from your role in sales

🚀 Not making the sale about you

🚀 Following the six-step SAYA System

It's the same approach to sales that has been responsible for results like these:

Our Mission: Help You Transform Your Sales Career In the Next 6 Months.

If you’ve been feeling disheartened about your ability to sell...

If you’ve tried all the sales trainings in the world and nothing seems to be working...

And you’re looking for a sales system that actually leaves room for you to show up as your authentic, caring self...

Then we can’t wait to share our step-by-step sales training and skill building community to help you shift your sales mindset, and learn the ins and outs of a sales system you can depend on time and time again.

Ready to jump in?

Introducing...

🚀 The Sell As You Are Sales Club

Transform Your Sales Career In 6 Months

Join The SAYA Sales Club And Discover A Proven Sales Process You And Your Team Can Implement For A Newfound Sense Of Confidence, Ownership, And Courage Towards Your Sales Career And Personal Life.

Sales can be a lonely profession.

In Sales Club, you'll find a sense of community among the other salespeople and business owners in the group. You'll learn from their experiences, realize you are not alone in your challenges, and find accountability and motivation among your peers.

Sales Club meets every Tuesday from 3:00-4:30pm ET for consistent skill building, troubleshooting, and live coaching.

PLUS THREE ADDITIONAL WEEKLY SESSIONS to provide holistic support for you in your sales role

🚀 Office Hours with Chris - every other Monday from 1:00-2:00pm ET
This is an open forum for you to drop in and receive extra coaching and support on anything you want - talk about an active opportunity in your pipeline, do a role play to practice a step in the SAYA System, or receive coaching on a mindset block you're facing.

🚀 Weekly Clarity Session - every Monday from 11:00-11:45am ET
This is a 45-minute session every single Monday at 11am ET. We'll walk you through a proven step-by-step process to map out your week ahead and set clear and intentional goals that will keep you proactive in your sales role. No more letting your week happen TO you, let's make it happen BY you. See what happens when you give yourself a consistent system to get organized and clear on your week...after week...after week... Compounding clarity and productivity = 🤯🚀📈

🚀 Focus Block - every Wednesday from 3:00-4:30pm ET
This session is a 90-minute time block every single Wednesday where you can drop in and benefit from the silent (but mighty!) accountability of Sales Club. We'll all be on mute, but you can count on your fellow Sales Club members to be there, working alongside you on whatever tasks are lingering on your to-do list. No distractions, just accountability for getting those essential but often avoided tasks done (I'm lookin' at you cold calls, CRM updates, and overflowing inbox 👀)

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Hear from Sales Club members:

"In Sales Club, I get constant refreshers on the SAYA System. If I'm struggling with something throughout the week, Tuesday's Sales Club meeting gives me the opportunity to hone in and get practical support in real-time."
- Shane S.

Your six-month Sales Club membership includes access to our flaglish training...

The SAYA Accelerator Online

This is where you'll learn the ins and outs of the six-step SAYA System. Everything you learn in the Accelerator Online training will serve as the foundation for the weekly Sales Club sessions.

Here's What You'll Discover Inside the Accelerator Online Program:

✔️ 40+ Lessons, over 6 hours of our signature sales training

✔️ Full 60+ minute Role Play of a Recorded Sales Call, breaking down the SAYA System in action

✔️ 26 page PDF fillable workbook + 12 dedicated reflection sections throughout the program to help you implement and activate everything you learn

✔️ Full breakdown of the SAYA System, teaching you how to effectively move through Qualify, Close, Present (Note: NOT Qualify, Present, Close!)

✔️ Practical lessons filled with concrete examples and real-life application

✔️ Why and exactly how you earn the right to present your solution

✔️ 3 ESSENTIAL Checkpoints to have with your prospect in every Discovery conversation

✔️ The importance of following the SAYA System in a linear way, and building the courage to stay in Steps 2 and 3 until it’s time to move on

✔️ SAYA “Sales Non Negotiables” - the Golden Rules you should live by in your sales career

✔️ How to keep the conversation on track when your prospect wants to take control

✔️ How to make sure you’re not learning new information at the end while being told “no”

✔️ Why you can be okay with a “no”

✔️ How to uncover your prospect’s problem…THOROUGHLY

✔️ Proven Questioning Strategies to dig further into your understanding of your prospects “prison”

✔️ The SAYA “Parking Lot” Method to keep you in control and keep the conversation on-task

✔️ How to keep your prospect from becoming your “friend” who is afraid to “hurt your feelings” (Hint: you can build strong rapport AND keep the conversation focused on finding them a solution)

✔️ Why you want to be kind in your sales conversations, not nice

✔️ The 5 Types of Salespeople who are out of alignment and not reaching full potential, and how to avoid being them

✔️ How to Handle Objections

✔️ How to make sure you’re talking to the right people and not wasting your (or their) time

✔️ The Four Components of an Effective Proposal

✔️ How to show up as a Conscious Sales Professional - 3 core principles

✔️ Why your first experiences with money and sales impact the way you sell

When you join Sales Club today, you earn 1 year of access to the Accelerator Online Program along with your Sales Club membership!

You'll watch the Accelerator Online training to gain a self-paced understanding of the SAYA foundations, and join the live weekly Sales Club sessions to reinforce, practice, and receive support as you go out and implement everything you've learned!

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What Makes the SAYA Approach Different:

🚀 The Sale Is More About The Prospect, Less About You 🚀

Without even noticing, you might be subconsciously dumping all of your energy into trying to control what the prospect thinks of you, and finding the "perfect" script to keep yourself from sounding too salesly.

Our approach helps you own and reframe the fears and insecurities that may be holding you back (again, without you even noticing), and shifts your focus where it should be: on your prospect. When you show up from a place of service, you might surprise yourself with how much more effective and easy sales can be.

🚀 Follow a Proven Sales System 🚀

One of the biggest mistakes salespeople and business owners make is thinking they can "wing it" and see results. The truth is, you have to follow a process that gives you enough structure to move within, while ensuring you're moving the sale forward effectively. Our six-step SAYA System has you covered!

🚀 Integrate Your Authentic Self 🚀

Other sales training programs neglect the fact that you are...you. A human being. The SAYA System gives you just the right amount of structure to follow, leaving plenty of room for you to show up authentically as you are. No need to put on a front as someone else when interacting with your prospects. Our approach actually works best when you show up as you.

Join Sales Club Now

Sales Club Membership

Access to weekly LIVE Sales Club Sessions
Access to weekly LIVE Weekly Clarity Sessions
Access to weekly LIVE Productivity Focus Block Sessions
Access to bi-weekly LIVE Office Hours
Access to weekly LIVE SAYA Accelerator Online Program
Access to our online Slack channel for community connection
Access to additional special Sales Club offers including Book Club, workshops, and more!

JOIN NOW

Learning How to Sell Like a True Professional Takes Time.

Consistency Is Key.

If you want to see real improvement in your revenue and your overall sales demeanor, it's critical that you commit to consistent skillbuilding.

There's a reason Sales Club membership isn't a one month engagement.

With weekly live touchpoints, accountability from other sales professionals in the SAYA community, and support at every turn - Sales Club provides the container to finally help you take action and get from where you are now to the fulfilling and lucrative career you know you deserve.

Sales is a specialty that deserves ongoing education and refinement like other specialties.

Invest in your career. Invest in the success of your business. Invest in yourself.

About Your Sales Coach,
Chris Caldwell

As a former trainer for one of the most successful sales training companies in the world, and leader and developer of countless sales professionals and teams, I founded Sell As You Are to help sales leaders, salespeople and business owners champion their teams to approach sales by leveraging their unique strengths.

The Sell As You Are methodology cuts through the dissatisfaction of trying to put on a “show” and empowers sales professionals like you to feel impassioned by your work, because it is true to who you are.

The so-called experts who tell you how to sell the “right way” will always do the same thing: hand you a generic formula and walk away. What they never factor in is that there is no one-size-fits-all approach to selling because your greatest strength isn’t in replicating someone else’s behaviors, but in knowing who YOU are and showing up in the room.

I created the SAYA System to give you and your team the process, structure, knowledge, and confidence to show up as YOU every day, maximizing both your potential AND your company’s revenue.

I can’t wait to see you inside the Accelerator Online Program, and have the opportunity to help you help more people.

Unlock The Sales Success You Desire In The Next 6 Months

...Without Needing To Put On Some Fake Sales Persona Or Use Pushy Tactics To Meet Your Quotas

Join The SAYA Sales Club And Discover A Proven Sales Process You And Your Team Can Implement For A Newfound Sense Of Confidence, Ownership, And Courage Towards Your Sales Career And Personal Life.

Our Mission: Help You Transform Your Sales Career In the Next 6 Months.