Is being merely reasonable with your prospects leaving you drowning in the sea of mediocrity?

In the world of sales, it's time to consider the unconventional path. Let's talk about being unreasonable – not in a frantic, pushy, high-pressure manner, but in a way that empowers you to stand out and thrive. 

Imagine conversations with your prospects where you fearlessly express yourself, where you dare to ask the questions others avoid, and where you forge connections so profound they become the cornerstone of your sales triumphs. When you unlock the hidden power of unreasonableness in your sales approach, you pave the way for unparalleled success and unyielding results with your prospects. Let's dive into the art of being unreasonable and see how it can be the key to unlocking your true potential as a salesperson.

Connecting Authentically and Vulnerably
As a salesperson, you must treat others with a level of unreasonableness, not in a rude or disrespectful way, but by expressing yourself fully and authentically. Embrace vulnerability as a strength, allowing you to form deeper connections with your prospects. People are more likely to trust and engage with someone who shows genuine interest and empathy, creating a solid foundation for a successful sales relationship.

Seeking Clarity in Conversations
In the Discovery or Buying Process phase, it's easy to settle for surface-level responses. However, being unreasonable means refusing to accept vague answers. Dig deep, keep asking for clarity, and challenge your prospects to think thoroughly about their situation. By doing so, you gain the information needed to assess whether you can truly help them. Remember, the willingness to be unreasonable here is an investment in both your success and your prospect's satisfaction.

Going Not Okay
When faced with roadblocks, such as getting past a receptionist during cold calls, it's time to be unreasonable and go Not Okay. 

“I really want to help you but I can’t seem to find a good time to get in touch with ____. I don’t know what to do, can you help me?”

Conveying your conviction to help someone will often lead the receptionist to point you in the right direction. Being persistent and kind, without being pushy or rude, shows that you value the prospect's needs. People will treat you based on the boundaries you set, so let your unreasonableness send the message that you are here to do what it takes to find out if you can help.

Embrace Unreasonable Questions

Being reasonable might feel safe, but it can hold you back from achieving remarkable results. Challenge yourself to be more unreasonable with your questions. Inquire about budgets, explore D.I.C.E. panels, and adhere to the structure of your sales process without compromising (or depending too heavily) on bonding and rapport. Embracing unreasonableness will open doors to essential information that you may have shied away from in the past.

Overcoming the Fear of Unreasonableness

Fear often stands between you and the information you need to help your prospects. Recognize that being unreasonable in your approach isn't as daunting as it may seem. The more you practice it, the more you'll realize that the questions you once avoided are not as unreasonable as you believed. Trust in your skills and conviction to provide the best solutions for your prospects.

As a salesperson, embracing the art of being unreasonable can be a game-changer. By connecting authentically, seeking clarity, and asking the tough questions, you'll pave the way for deeper relationships and remarkable sales success. Remember, being unreasonable doesn't mean being rude or pushy; it's about having the courage to challenge the status quo and push beyond the ordinary. Embrace unreasonableness as your competitive advantage, and watch as your sales soar to new heights. The most extraordinary opportunities await those who dare to be unreasonable.

Want to talk more about this? Book a call!