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The SAYA Blog

Must-hear stories and tips for conscious salespeople, sales managers, and business leaders. 

Transactional Analysis: A Salesperson's Guide to Building Connections chris caldwell Oct 09, 2023

At SAYA, we believe it is critical to be efficient with time, but effective with people.

In order to help our clients best do this, we focus on the ability to communicate, which is a cornerstone...

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Q4 Success: Elevate Your Sales Game and Finish the Year Strong chris caldwell Oct 02, 2023

The final quarter of the year is here, and it's not just a countdown to the holiday season. It's an opportunity to power up your sales game and make a significant impact. As a salesperson, you have...

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The Art of Ethical Influence: Why Professional Salespeople Manipulate (in a Good Way) chris caldwell Sep 25, 2023

Professional salespeople are manipulative. And it is (often) a really good thing. In fact, that is what makes them so good at their job and so valuable to their clients! 

There, I said it.

...

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Stories vs. Reality: Uncover the Truth Behind Your Assumptions chris caldwell Sep 18, 2023

The art of effective communication is often the difference between smooth interactions with your prospects and losing them in the process. There's a subtle yet powerful force at play in our...

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Mastering the Three Pillars of a Fulfilling Sales Career chris caldwell Sep 11, 2023

A truly successful and fulfilling sales career does not revolve around merely meeting quota every month. If you want to build a thriving sales career that leaves a lasting impact on your business...

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Leveraging Third Party Stories for Effective Sales Social Proof chris caldwell Sep 03, 2023

Building trust and credibility with your prospects is paramount in sales. One powerful tool in your arsenal for achieving this is leveraging Third-Party Stories. Referencing Third-Party Stories...

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7 Confidence-Boosting Strategies for Sales Success chris caldwell Aug 28, 2023

In the world of sales, confidence is more than just a trait; it's a dynamic force that can drive success. Your demeanor, presentation, and the way you connect with prospects significantly influence...

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Step 6: What Now? Check: Prospects Close Themselves chris caldwell Aug 21, 2023

Welcome back to our ongoing series on the SAYA System, a comprehensive framework designed to guide sales professionals through each crucial stage of the sales process. If you've been following...

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Empower Your Consultative Sales Team chris caldwell Aug 14, 2023

Sales management in a consultative environment requires a strategic approach that goes beyond mere transaction management. To truly empower your sales representatives to become influential and...

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Step 5: Present THE Solution, Not A Solution chris caldwell Aug 07, 2023

Welcome back, esteemed sales professionals, to our blog series where we guide you through each step of the SAYA System to elevate your sales game. This week, we delve into the heart of Step 5: The...

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Don’t Project Onto Your Prospect chris caldwell Jul 31, 2023

Let me take you back to a sunny day in Southern California when I was searching for the perfect surfboard. We had just moved to so the excitement had been building up for months, and I knew...

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Step 4: The "If, Then" Check: The Crucial Gut Check of the Sales Process chris caldwell Jul 21, 2023

Welcome back to our blog series on the SAYA System, where we've explored steps #1 to #3 over the past few weeks. Today, we delve into Step 4, the ultimate gut check for every sales professional -...

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