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The SAYA Blog

Must-hear stories and tips for conscious salespeople, sales managers, and business leaders. 

To Become a Sales Manager, The Key is Training rush burkhardt Oct 26, 2023

It’s probably not a really good idea to take the best quarterback you have, regardless of the evidence of
football IQ, and make the promotion to Offensive Coach.

Taking the best 3rd grade schoolteache...

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Why Promoting Your Best Salesperson to Sales Leader May Backfire chris caldwell Oct 25, 2023

Over the past two weeks, I've had conversations with three different business owners and CEOs who have been facing serious sales issues within their organizations. The common denominator in each of th...

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Ulterior Transactions as Seen Through the Eyes of a Cynic rush burkhardt Oct 16, 2023

Rush’s Take should probably be called “The Cynic’s Corner” or “Curmudgeon Central”. I was just about to apologize to you all and Chris for what seems my negative spin… Nah! I’m not going to apologize ...

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Call Out the Game: How to Remove Ulterior Transactions From Your Sales Conversations chris caldwell Oct 16, 2023

Successful sales interactions are built upon clear and honest communication. Yet, beneath the surface, a subtle dance often takes place, one characterized by ulterior transactions—instances where indi...

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Build Trust for an Adult Conversation. Use your Nurturing Parent. rush burkhardt Oct 12, 2023

We spend much of our business development lives wondering why those wonderful, mature conversations we have with prospective clients still leave the business relationship with an unstable and uncertai...

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Transactional Analysis: A Salesperson's Guide to Building Connections chris caldwell Oct 09, 2023

At SAYA, we believe it is critical to be efficient with time, but effective with people.

In order to help our clients best do this, we focus on the ability to communicate, which is a cornerstone for ...

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Q4 Success: Elevate Your Sales Game and Finish the Year Strong chris caldwell Oct 02, 2023

The final quarter of the year is here, and it's not just a countdown to the holiday season. It's an opportunity to power up your sales game and make a significant impact. As a salesperson, you have th...

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The Art of Ethical Influence: Why Professional Salespeople Manipulate (in a Good Way) chris caldwell Sep 25, 2023

Professional salespeople are manipulative. And it is (often) a really good thing. In fact, that is what makes them so good at their job and so valuable to their clients! 

There, I said it.

However, ...

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Stories vs. Reality: Uncover the Truth Behind Your Assumptions chris caldwell Sep 18, 2023

The art of effective communication is often the difference between smooth interactions with your prospects and losing them in the process. There's a subtle yet powerful force at play in our interactio...

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Mastering the Three Pillars of a Fulfilling Sales Career chris caldwell Sep 11, 2023

A truly successful and fulfilling sales career does not revolve around merely meeting quota every month. If you want to build a thriving sales career that leaves a lasting impact on your business and ...

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Leveraging Third Party Stories for Effective Sales Social Proof chris caldwell Sep 03, 2023

Building trust and credibility with your prospects is paramount in sales. One powerful tool in your arsenal for achieving this is leveraging Third-Party Stories. Referencing Third-Party Stories releas...

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7 Confidence-Boosting Strategies for Sales Success chris caldwell Aug 28, 2023

In the world of sales, confidence is more than just a trait; it's a dynamic force that can drive success. Your demeanor, presentation, and the way you connect with prospects significantly influence yo...

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